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Nashville, TN   In the Fall of 1995 Aqua Pools, Ponds & Playthings LLC, a 15 year old company with over 30 years of industry experience took a small step toward making it possible for anyone who wanted to take a dip could. What started as any other typical brick-n-mortar business, has today evolved into one of the Internets dominant backyard vacation sites that assist people from all over the country in creating their very own backyard vacation experience. Aqua effectively markets and sells through both the Internet and Catalogs, the experience of having a vacation waiting everyday in the backyard when homeowners return home from work, school or play. Aqua’s core value proposition:

Helping Families create the Ultimate Backyard Vacation with the Best products at significant savings and creating consumer confidence and satisfaction with competent and complete information / technical support.

“I knew, deep down inside we could use this new business model, the Internet, for the good and wholeness of the family experience” states Brian Lane, founder of propools.com and Marketing Director with Aqua. Aqua takes their existing business information and customer experience and associates it with their internet customers’ families. When they are on the phone with a customer they use a set of metrics to help the consumer find the right pool for them. For example, do they live in town and have building code issues or not, do they have any children and if so how old are they? Addressing whether there are any environmental factors that may need to be addressed prior to installing a pool? When Brian was asked why they do this, he said, “We try to be certain the experience we’re selling is the experience they receive”. Their website, www.propools.com is the essence of that statement through its extensive use of product information allowing consumers to focus on the experience of quickly becoming A Family on Vacation… at Home.

“At Aqua we don’t want to sell everything, but what we do sell we want to do it well and with complete and full knowledge so we can provide a level of customer service that is truly unequalled across many industries”, says Brian. Aqua still has their local swimming pool construction and service business because it provides brick and mortar stability and it compliments their Internet site.

At Aqua and their website, www.propools.com you can find products necessary to create your backyard vacation with items such as Above Ground and In Ground Pool packages, swimming pool heaters, pumps, filters and other pool accessories. But this site is not just for pool items but you can also find Winter Products, Patio Fireplaces, Patio Grills, Open Water Accessories, Outdoor Heating Products, Inflatable Snow Sleds, Portable Spas, Storage Locker Benches, Fiber Optic Lighting, Greenhouses, Pond Kits and many other backyard luxuries at Affordable Prices.

Aqua’s mission is simple Making Everyday a Vacation at Home and they plan on doing this by sticking to their knitting… the Backyard.

“Have you made a Splash Lately? If not, Propools.com wants to help!”